I was asked to give a fresh look to an outdated information packet.
Some of the key words given to me were clean, simple, and lighter tones.
The previous guide mismatched the client's branding, so I brought in lighter and brighter colors to pair with the Lodge's signature green to make it apparent at first glance that it was their guide. I designed the titles on the page to be more apparent to immediately reflect what the booklet was, and changed the cover image to better draw in the target audience.
